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	<title>Profitable Business</title>
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	<description>How to Establish a Profitable Business</description>
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		<title>How to Choose a Marketing Consulting Firm</title>
		<link>http://www.profitablebusiness.info/how-to-choose-a-marketing-consulting-firm/</link>
		<comments>http://www.profitablebusiness.info/how-to-choose-a-marketing-consulting-firm/#comments</comments>
		<pubDate>Thu, 15 Dec 2011 08:19:37 +0000</pubDate>
		<dc:creator>business</dc:creator>
				<category><![CDATA[Management]]></category>
		<category><![CDATA[business background]]></category>
		<category><![CDATA[credentials]]></category>
		<category><![CDATA[experience]]></category>
		<category><![CDATA[market]]></category>
		<category><![CDATA[return on investment]]></category>

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		<description><![CDATA[1. Ask them to define marketing. Many people call themselves marketing consultants but cannot even properly explain the term. Marketing, in its simplest form, is everything your organization does to satisfy the needs and wants of your &#8220;market&#8221; (actual and &#8230; <a href="http://www.profitablebusiness.info/how-to-choose-a-marketing-consulting-firm/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>How to Choose a Marketing Strategy (continued)</title>
		<link>http://www.profitablebusiness.info/how-to-choose-a-marketing-strategy-continued/</link>
		<comments>http://www.profitablebusiness.info/how-to-choose-a-marketing-strategy-continued/#comments</comments>
		<pubDate>Thu, 15 Dec 2011 08:13:34 +0000</pubDate>
		<dc:creator>business</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[competition]]></category>
		<category><![CDATA[competitors]]></category>
		<category><![CDATA[labor costs]]></category>
		<category><![CDATA[travelers]]></category>
		<category><![CDATA[unique product]]></category>

		<guid isPermaLink="false">http://www.profitablebusiness.info/?p=31</guid>
		<description><![CDATA[DISTINCTIONS THAT APPEAL TO A BROAD AUDIENCE Example: American Airlines After de-regulation of the airlines in 1978, many carriers quickly became mired in price competition and service cutbacks that shortchanged the mainstay of the airline business -the business traveler. Although &#8230; <a href="http://www.profitablebusiness.info/how-to-choose-a-marketing-strategy-continued/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>How to Choose a Marketing Strategy</title>
		<link>http://www.profitablebusiness.info/how-to-choose-a-marketing-strategy/</link>
		<comments>http://www.profitablebusiness.info/how-to-choose-a-marketing-strategy/#comments</comments>
		<pubDate>Thu, 15 Dec 2011 08:11:51 +0000</pubDate>
		<dc:creator>business</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[business school]]></category>
		<category><![CDATA[business travelers]]></category>
		<category><![CDATA[competitors]]></category>
		<category><![CDATA[profits]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://www.profitablebusiness.info/?p=28</guid>
		<description><![CDATA[Finding a market niche Harvard Business School professor Michael Porter argues that companies must choose among four different strategies in order to prosper: INDUSTRY-WIDE COST ADVANTAGE Example: Procter &#38; Gamble&#8217;s Ivory Soap Introduced in the 19th Century as a premium &#8230; <a href="http://www.profitablebusiness.info/how-to-choose-a-marketing-strategy/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>How to Master Marketing Tactics</title>
		<link>http://www.profitablebusiness.info/how-to-master-marketing-tactics/</link>
		<comments>http://www.profitablebusiness.info/how-to-master-marketing-tactics/#comments</comments>
		<pubDate>Thu, 15 Dec 2011 08:07:26 +0000</pubDate>
		<dc:creator>business</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[potential customers]]></category>
		<category><![CDATA[publication]]></category>
		<category><![CDATA[retailers]]></category>
		<category><![CDATA[sales promotions]]></category>

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		<description><![CDATA[Once you&#8217;re sure of your marketplace, the next question is how to advertise. Nelson is a strong believer in trade magazines because their audiences most closely match your potential customers. She thinks wholesale businesses, for the most part, should avoid &#8230; <a href="http://www.profitablebusiness.info/how-to-master-marketing-tactics/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>Choosing Software Allies for the Online Marketing Wars (continued)</title>
		<link>http://www.profitablebusiness.info/choosing-software-allies-for-the-online-marketing-wars-continued/</link>
		<comments>http://www.profitablebusiness.info/choosing-software-allies-for-the-online-marketing-wars-continued/#comments</comments>
		<pubDate>Wed, 14 Dec 2011 13:43:15 +0000</pubDate>
		<dc:creator>business</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[brand differentiation]]></category>
		<category><![CDATA[essential market data]]></category>
		<category><![CDATA[software]]></category>
		<category><![CDATA[technological infrastructure]]></category>
		<category><![CDATA[technology]]></category>

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		<description><![CDATA[*Will the bank&#8217;s technological infrastructure be supported with a system that promotes operational excellence? If there is a Web site already in place, the software should enhance it and increase functionality without reinventing the wheel. Further, banks with or without &#8230; <a href="http://www.profitablebusiness.info/choosing-software-allies-for-the-online-marketing-wars-continued/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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